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BakerSEO Search Engine Optimization Course
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Welcome to the course!
What search engines are trying to accomplish
A deeper look at Google
Understanding the dynamic landscape of SERPs
Understanding what SEO is, without the jargon
Conceptualizing how SEO will generate a commercial impact
Calculating the business impact of SEO
Calculating the monetary impact of SEO
A basic understanding of what keywords are
Types of keywords and why they are used
Types of search intent and how they relate to business outcomes
How Google is ranking keywords
Establishing outcomes and the purpose of your website
Defining your macro and micro goals
Matching goals to keywords and content
How to structure your website to generate business outcomes
How content marketing makes your site dynamic with continual growth
The 4 main ranking factors Google is using
Where ranking factors were, and where they are today
Getting Started
Ideating through intuition and friends
Competitive research
Using tools
Introduction to keyword research tools
Understanding search volume
Understanding keyword difficulty
Keyword difficulty practical usage
SERP crowding
Adding data to the keyword research template
Choosing good keywords through elimination
Evaluating relevance and intent
Designating type and focus for keywords
Understanding content quality and depth
Using tools to create content
Content writing guidance
Filling out the content brief (demonstration)
Rescoring the content and tracking the results
No fear, this will be easy!
On-page SEO
Indexing and Google Search Console
Common indexing problems
Introduction to web analytics and Search Console
A brief tour of Search Console
Clicks: Time frames
Clicks: Top and bottom pages
Clicks: Top an bottom queries
Clicks: Rising and falling pages
Clicks: Isolating specific pages
Impressions: Understanding and examples
Click-through rate introduction
Click-through rate example
Average keyword position
Introduction to GA4
Important metrics and what they mean
Understanding landing pages
Goal tracking
A tour of GA4
Discovering the volume of your visitors
Building a visitor persona
Evaluating your audience's device usage
Devices used by your audience
Default channel groupings
Evaluating sources
Landing Pages reporting
All pages reporting
Understanding Events reporting
Creating events and conversions
Evaluating conversions on the site
Ecommerce and monetary value
1. Welcome to the Course!
Welcome to the course!
Preview
2. Understanding search engines & SERPs
What search engines are trying to accomplish
Preview
A deeper look at Google
Preview
Understanding the dynamic landscape of SERPs
Preview
3. Turning SEO into business outcomes and $$$
Understanding what SEO is, without the jargon
Conceptualizing how SEO will generate a commercial impact
Calculating the business impact of SEO
Calculating the monetary impact of SEO
4. A deep anatomy of keywords and search intent
A basic understanding of what keywords are
Types of keywords and why they are used
Types of search intent and how they relate to business outcomes
How Google is ranking keywords
5. Keywords connected to goals and content Marketing
Establishing outcomes and the purpose of your website
Defining your macro and micro goals
Matching goals to keywords and content
How to structure your website to generate business outcomes
How content marketing makes your site dynamic with continual growth
6. How Google ranks keywords
The 4 main ranking factors Google is using
Where ranking factors were, and where they are today
7. Keyword research: Ideation
Getting Started
Ideating through intuition and friends
Competitive research
Using tools
8. Keyword research: Metrics and Tools
Introduction to keyword research tools
Understanding search volume
Understanding keyword difficulty
Keyword difficulty practical usage
SERP crowding
9. Keyword research: Practical application
Adding data to the keyword research template
Choosing good keywords through elimination
Evaluating relevance and intent
Designating type and focus for keywords
10. Creating content for SEO
Understanding content quality and depth
Using tools to create content
11. Creating a content brief and writing
Content writing guidance
Filling out the content brief (demonstration)
Rescoring the content and tracking the results
12. Technical SEO
No fear, this will be easy!
On-page SEO
Indexing and Google Search Console
Common indexing problems
13. Introduction to Google Search Console
Introduction to web analytics and Search Console
A brief tour of Search Console
14. GSC Performance tracking pt. 2
Clicks: Time frames
Clicks: Top and bottom pages
Clicks: Top an bottom queries
Clicks: Rising and falling pages
Clicks: Isolating specific pages
Impressions: Understanding and examples
15. GSC Performance tracking pt. 3
Click-through rate introduction
Click-through rate example
Average keyword position
16. Google Analytics 4 Overview
Introduction to GA4
Important metrics and what they mean
Understanding landing pages
Goal tracking
17. Getting to know your audience
A tour of GA4
Discovering the volume of your visitors
Building a visitor persona
Evaluating your audience's device usage
Devices used by your audience
18. How your audience finds you
Default channel groupings
Evaluating sources
19. Behavior reporting
Landing Pages reporting
All pages reporting
Understanding Events reporting
20. Conversion analysis
Creating events and conversions
Evaluating conversions on the site
Ecommerce and monetary value
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