BakerSEO

1. Welcome to the Course!
1 Lesson
- Welcome to the course!
  Preview
2. Understanding search engines & SERPs
3 Lessons
- What search engines are trying to accomplish
  Preview
- A deeper look at Google
  Preview
- Understanding the dynamic landscape of SERPs
  Preview
3. Turning SEO into business outcomes and $$$
4 Lessons
- Understanding what SEO is, without the jargon
  Start
- Conceptualizing how SEO will generate a commercial impact
  Start
- Calculating the business impact of SEO
  Start
- Calculating the monetary impact of SEO
  Start
4. A deep anatomy of keywords and search intent
4 Lessons
- A basic understanding of what keywords are
  Start
- Types of keywords and why they are used
  Start
- Types of search intent and how they relate to business outcomes
  Start
- How Google is ranking keywords
  Start
5. Keywords connected to goals and content Marketing
5 Lessons
- Establishing outcomes and the purpose of your website
  Start
- Defining your macro and micro goals
  Start
- Matching goals to keywords and content
  Start
- How to structure your website to generate business outcomes
  Start
- How content marketing makes your site dynamic with continual growth
  Start
6. How Google ranks keywords
2 Lessons
- The 4 main ranking factors Google is using
  Start
- Where ranking factors were, and where they are today
  Start
7. Keyword research: Ideation
4 Lessons
- Getting Started
  Start
- Ideating through intuition and friends
  Start
- Competitive research
  Start
- Using tools
  Start
8. Keyword research: Metrics and Tools
5 Lessons
- Introduction to keyword research tools
  Start
- Understanding search volume
  Start
- Understanding keyword difficulty
  Start
- Keyword difficulty practical usage
  Start
- SERP crowding
  Start
9. Keyword research: Practical application
4 Lessons
- Adding data to the keyword research template
  Start
- Choosing good keywords through elimination
  Start
- Evaluating relevance and intent
  Start
- Designating type and focus for keywords
  Start
10. Creating content for SEO
2 Lessons
- Understanding content quality and depth
  Start
- Using tools to create content
  Start
11. Creating a content brief and writing
3 Lessons
- Content writing guidance
  Start
- Filling out the content brief (demonstration)
  Start
- Rescoring the content and tracking the results
  Start
12. Technical SEO
4 Lessons
- No fear, this will be easy!
  Start
- On-page SEO
  Start
- Indexing and Google Search Console
  Start
- Common indexing problems
  Start
13. Introduction to Google Search Console
2 Lessons
- Introduction to web analytics and Search Console
  Start
- A brief tour of Search Console
  Start
14. GSC Performance tracking pt. 2
6 Lessons
- Clicks: Time frames
  Start
- Clicks: Top and bottom pages
  Start
- Clicks: Top an bottom queries
  Start
- Clicks: Rising and falling pages
  Start
- Clicks: Isolating specific pages
  Start
- Impressions: Understanding and examples
  Start
15. GSC Performance tracking pt. 3
3 Lessons
- Click-through rate introduction
  Start
- Click-through rate example
  Start
- Average keyword position
  Start
16. Google Analytics 4 Overview
4 Lessons
- Introduction to GA4
  Start
- Important metrics and what they mean
  Start
- Understanding landing pages
  Start
- Goal tracking
  Start
17. Getting to know your audience
5 Lessons
- A tour of GA4
  Start
- Discovering the volume of your visitors
  Start
- Building a visitor persona
  Start
- Evaluating your audience's device usage
  Start
- Devices used by your audience
  Start
18. How your audience finds you
2 Lessons
- Default channel groupings
  Start
- Evaluating sources
  Start
19. Behavior reporting
3 Lessons
- Landing Pages reporting
  Start
- All pages reporting
  Start
- Understanding Events reporting
  Start
20. Conversion analysis
3 Lessons
- Creating events and conversions
  Start
- Evaluating conversions on the site
  Start
- Ecommerce and monetary value
  Start

BakerSEO Search Engine Optimization Course

The executive SEO course that teaches the 5% of SEO that creates 95% of results. Get 10+ years of experience in 8 hours. Work harder, not smarter.

Course Summary

Course Curriculum

1. Welcome to the Course!

2. Understanding search engines & SERPs

3. Turning SEO into business outcomes and $$$

4. A deep anatomy of keywords and search intent

5. Keywords connected to goals and content Marketing

6. How Google ranks keywords

7. Keyword research: Ideation

8. Keyword research: Metrics and Tools

9. Keyword research: Practical application

10. Creating content for SEO

11. Creating a content brief and writing

12. Technical SEO

13. Introduction to Google Search Console

14. GSC Performance tracking pt. 2

15. GSC Performance tracking pt. 3

16. Google Analytics 4 Overview

17. Getting to know your audience

18. How your audience finds you

19. Behavior reporting

20. Conversion analysis

Jeff Baker

John Smith

Highly Recommended Course. Easy to Understand, Informative, Very Well Organized. The Course is Full of Practical and Valuable for Anyone who wants to Enhance their Skills. Really Enjoyed it. Thank you!!

Course Pricing

One payment